Roger That Launches First-Of-Its Kind Grooming Products Line To Address The Needs Of Heroes

BALTIMORE MD – Roger That (, announced the launch of its unisex grooming line that is made for heroes by heroes.    The new product line is made by an aromatherapist and an apothecarist by hand specifically to address the needs of heroes. The products, which are made for both men and women, are crafted with 100% natural, premium ingredients and includes: body wash, shampoo, 3-In-One, beard oil, a nasal inhaler and pain balm.  

All Roger That grooming products address the wellness needs of heroes that work in physically and emotionally demanding professions.  The line features invigorating and revitalizing scents, calming and de-stressing scents, ease and speed of use features like the 3-In-One, easy to carry and quickly pack and unpack, natural and non-smelly or greasy pain relief, and the ability to use an inhaler for a wake up call rather than stopping for coffee or an energy drink.  All products have been put to the test by heroes to ensure their specific needs are addressed by these products. 

“Thirty One years of my life have been dedicated to serving others between the military, law enforcement and emergency medical services,” commented Founder Steven Almendarez.  “Many members of our community have emotional and physical scars, and often forget to care for themselves. Roger That’s grooming line is centered around wellness to address the unmet needs of the men and women in uniform who put others before themselves every day. Our products put these warriors first.”

The founders of Roger That have extensive backgrounds in the military and as first responders and tactical trainers. Founders BK Blankchtein and Steven Almendarez recognized that people in their field sacrifice many things to serve, including the way they look and feel. They realized there was no company focused on addressing the unmet needs of this audience – apparel and grooming products that enable you to both look good and feel good while kicking ass and serving others. The Roger That brand was created to allow everyday heroes look and feel like refined warriors.

Since the initial soft launch, there has been a tremendous response from warriors and heroes who have tried the products, underscoring the necessity for this line in meeting the community’s unmet needs. “From my Marine Corps days to spending fourteen years in the fire service, my neck and shoulders have taken a serious beating. I’m not one for doctors or heavy medication,” said first responder Andrew Saitta. “Roger That completely hit it out of the park with their No Quit Pain Balm! It’s the only thing that’s been able to provide me true relief!”

The launch of the grooming line comes on the heels of the launch of the company’s apparel line, which debuted at the Ohio Tactical Officers Association conference this past June. Since then, the line has become very popular among the first responder, military and front-line-worker community.  Roger That grooming items are now available for purchase online at Roger That plans to expand its grooming line later this year with the addition of a 100% natural pomade designed with a firm hold, great scent and feel. 

About Roger That 

Roger That is made for heroes by heroes. For years, first responders, military and front-line personnel have served others and put everyone else’s needs before their own. Roger That was created for warriors who won’t compromise their personal appearance, style and well-being any longer. With Roger That, you can be a hero and look great while doing it. To purchase Roger That grooming products and apparel, visit