For years we have answered our nation’s call. We’ve gladly put everyone else’s needs before ours. But now it’s time to stop sacrificing our personal well-being, our looks, and our style.

We created Roger That so you can be a hero and look great while doing it. So you can look and feel refined while kicking ass.

We believe that heroes can and should be fun-loving and life-loving, no matter what. And that you can and should feel great while doing great things.

Roger That is for anyone who puts their life on the line for others. It was created by heroes for heroes.

Whether you’re a first responder, military or a front-line doctor or nurse, Roger That was created for you.

Created by heroes for heroes

We know it’s not just about the clothes you wear. It’s about how you feel when you put them on. It’s what it says about you. How you want others to think of you.

It’s about belonging to something greater than yourself — a brotherhood and a sisterhood. It’s about being a refined warrior!

That’s who we are. We are heroes. And we created Roger That for heroes who won’t compromise their personal appearance, style and well-being anymore!

Meet the Founders

Steven Almendarez

From a very young age, Steve knew he wanted to serve in uniform in the military and civil service. He started his combat training at the young age of 5 playing “man hunt” in the rough streets of Bushwick, Brooklyn NY. He enlisted in the U.S. Marine Corps right after graduating high school and was deployed in various operations around the world, where he was able to cross train in multiple disciplines and make everlasting friendships.

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BK Blankchtein

BK was born in Israel into an Argentinian household, where he ate lots of great steaks and learned how to speak multiple languages. In 1993 he enlisted in the IDF and his life changed. He applied and made it into one of the top LRRP (Long Range Reconnaissance Patrol) units, and subsequently was part of a specialized team that conducted high risk security details, direct action, and counterterrorism operations in dangerous environments.

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